TREE KING

 The goal with the Tree King logo was to make something that would look good at any size. The company needed the logo to work as small as on a business card, and as large as on the side of a work vehicle or crane truck, and many sizes in between.   

The Client 

Tree King is a tree trimming, tree removal, and mulch company. They are a family-owned business based in Landing, NJ. The business owner was interested in redoing their logo, as well as website. They wanted a complete brand identity, which would carry over to their trucks, merchandise, and online presence. 

The Problem

 The owner wanted the logo to feel classic, and he wanted to ensure that it was green in color. Also as a small business, he also wanted something versatile, but that was not too expensive to print. The logo also needed to be scalable from very small to very large. 

The Outcome 

The Tree King logo is versatile and fresh, while still keeping the traditional elements the owner was looking for. I used impactful images to make the website feel exciting and energetic. I also used lush greens to suggest the nature of their work. I believe I was able to tell the story of their brand in a way that appeals to home owners, business owners, and municipalities looking for tree or mulch services.