MUSHROOM INFOGRAPHIC

 The goal was to make the information as clear as possible, and to highlight the subtle differences that occur with commonly foraged mushrooms. I also wanted the color palate to be eye catching while using colors that are not typically used to convey information about mushrooms. The goal was also to make the poster inviting so anyone with questions would feel comfortable asking them.

The Client

 The North American Mycological Society (NAMA) is an organization for people who love mushrooms. It is a group of professional and amateur mycologists with over 90 affiliated mycological societies in the United States, Canada, and Mexico. They are dedicated to the promotion of scientific and educational activities related to fungi. They also work on protection and preservation of natural areas, and they have various gatherings throughout the year. 

The Problem 

NAMA requested a poster to show the basic differences between edible fungi and poisonous ones that are frequently confused by  beginners. This poster was to be geared to beginners and non-professionals that have an interest in safely foraging. NAMA also requested that their existing logo was prominently displayed along with their website, so it was front and center for people just starting to get involved with the organization. 

The Outcome

 Based on the images, the viewer should immediately know that the topic is edible fungi.  The design is appealing to people who love eating mushrooms, and have a casual interest in learning more about how they are foraged. The functionality of the information was paramount to the effectiveness of this poster.  I used a visual hierarchy to display the information in a way that is easy to understand. I did this by using a variety of colors, shape, and text to guide the viewer’s eye through the information.  The colors should show a connection to nature without using the typical green shades that are overused in mushroom educational materials.  The balance between artistic representation and clear, informative details was key to the success of the poster.